Media personality and reality star Boitumelo ‘Boity’ Thulo hops onto Africarare’s first Africa-inspired metaverse.
The 31-year-old rapper enters into the 3D digital world, with her first virtual reality music video. This is aligned with plans for commercialization of the 3D virtual reality experience, set in Ubuntuland, a virtual world that marries creativity, cryptocurrency, and commerce.
“This is basically the next evolution of the Internet. It’s a brand new space and world. I feel like we are basically at the forefront of something that is going to become the next big thing,” said Thulo.
At a private event in Johannesburg, the 31-year-old wore the same Sun Goddess custom garment which was based on her outfit as Queen Boity avatar.
She explained what this career venture means for her and other African artists.
“I feel like the space is so unlimited. Having creative ownership of your work especially when it comes to the music space and I guess for artists in general there is powerful ownership and artists to have more control if not full control of their artistic decisions and what they get in return for it.
“I think it’s really powerful and it’s a thorough game changer. It’s right up my alley to be able to be the pioneer of this Metaverse, especially within the African space.
“I feel like we haven’t even touched the surface when it comes to exploring the Metaverse and this new digital space,” said Thulo.
For the Wuz Dat? rapper this is one ‘crazy idea’ she is willing to vouch for.
“I definitely had to, especially as an African artist, to be a part of it. We don’t always have to wait for the rest of the world to do it. There is no better time than now. All these incredibly powerful ideas always seem crazy and you just don’t want to be the one that ends up only believing it when it’s too late,” she said.
According to Africarare metaverse organisation, Thulo has a tribe of 10 000 avatars, a village currently being developed and plans for virtual concerts underway.
For people who are not familiar with the virtual reality space, an avatar is a 3-D graphical representation of a user or the user’s character or persona in this space.
Mic Mann, co-founder and CEO of Africarare said “Africarare will connect Africa to this booming arena of the global economy, stimulate growth and create multiple new jobs such as digital designers, creators and architects.”
“Additionally, it will enable South African artists to showcase their talent to the world and monetise their distinctive creations,” he added.
“With Africarare being built on collaborative partnerships, the possibilities for commercialisation are endless” said Shayne Mann, co-founder of Africarare.